Leading into the 2022 Winter Olympic Games, Hockey will continue to be a more and more popular sport in China. FOR THE LOVE of HOCKEY will be a series of videos aimed at educating the Chinese population about the game of hockey, how to get into the game, understand the game, and grow the passion and love of the sport both from a participation standpoint and fan standpoint.

Each segment will focus on one specific area of the game, starting from the very basics of learning what equipment is needed, how and where to acquire it, and how to gain entry to the sport.  The series will progress along with the fans. The segments will be hosted by a Chinese speaking KHL Kanlun Red Star player, so that fans will both learn about the sport while also becoming fans of their local Chinese professional hockey team.

FOR THE LOVE OF HOCKEY is designed to introduce people to the sport of hockey and encourage participation from the starting point of assuming the viewer has never seen or heard of hockey

It is meant to be educational and inspirational, using Chinese hockey heroes from Beijing’s own KHL professional hockey team.

随着2022年冬奥会的临近，冰球在中国正在变得越来越受欢迎。“对冰球之爱”这档栏目是一系列教育性强的短视频，致力于从参与者及爱好者的角度向观众传播冰球相关知识，如何入门和精进，并培养观众对冰球这项运动的热情.

每个短片分别会着重于冰球运动的一个方面，比如基础装备介绍，装备选购，如何入门等等。此档节目会随着观众对冰球的了解向前推进，每期节目会由一位中国北京昆仑鸿星冰球俱乐部的中国成员支持，观众在学习这项运动的同时，也会主线了解并成为当地球队的粉丝。

“对冰球之爱” 栏目的设计理念是增加观众对冰球这项运动的了解，并鼓励更多的朋友开始并加入这项运动，将观众从零基础带入这项运动。

这档节目集教育性、启发性于一身，由北京自己的KHL职业冰球队员/中国冰球英雄们讲述冰球的故事。