POW CANADA AND SKITV ANNOUNCE NEW PARTNERSHIP
TORONTO, Canada – March 3, 2021 – S-Media and Protect Our Winter (POW) Canada are pleased to announce a new partnership that will see Ski Television (SkiTV) provide content time to help promote POW’s mission to turn passionate outdoor people into effective climate advocates. Episodes of SkiTV are broadcast nationally on Rogers Sportsnet in English and OMNI Television in Chinese (Mandarin) and available in digitally on CBC GEM in both languages.
“POW is all about bringing together the outdoor community to provide a collective voice and collaborative influence to bring about change. As outdoor enthusiasts, we are on the front lines of climate change and see the impacts first hand,” says David Erb, Executive Director of POW Canada. “Partnering with SkiTV allows us to get our message to a new, invested audience that may otherwise not have been aware of our movement”.
“SkiTV content revolves around skiing, ski travel and the love of the outdoors and winter,” says S-Media Managing Partner, Mark Kristofic. “I think it is incumbent on us as ski media, to get behind POW’s mission to unite the outdoor community in advocating for policy solutions to climate change.”
The partnership will see commercial time in SkiTV dedicated to POW messaging as well as content time produced by legendary free-skier, film-maker and POW Board Chair Mike Douglas, providing insight and information into how POW Canada is facilitating change.
About Protect Our Winters Canada
POW’s vision is for our communities and outdoor playgrounds to be healthy, safe, and resilient to a changing climate, we envision a future where we’ve transformed our economy and energy systems and cut our carbon emissions in-line with science-based targets the world agreed to in the Paris Climate Agreement. As a not-for-profit organization, Protect our Winters Canada is governed by a board of directors who are responsible for the strategic direction and overall governance of the organization. For more information visit www.protectourwinters.ca.
About S-Media
S-Media is a production company that provides marketing, production, sales and advertising for clients. S-Media’s proprietary program, Ski Television (SkiTV), leads the ski media business with high-quality content in the areas of lifestyle, destination and inspiring editorial. In Canada, SkiTV is broadcast in English on Rogers Sportsnet, in Chinese on OMNI TV and online in both languages on CBC Gem. In China, SkiTV is available on Xinhua News and Tencent Sports
Media Contacts:
David Erb
Protect Our Winters Canada
833.POW.CANA
Mark Kristofic
S-Media
416.884.7701