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In January, 2018,  S-Media Inc. announced a strategic partnership with the Chinese broadcaster Xinhua News Network Corporation (CNC) to bring SKI TV CHINA to the largest emerging ski market in the world.

The partnership between S-Media and CNC will see twelve (12) 30-minute Ski TV China episodes broadcast in China on seven digital platforms and globally on CNC World to over 200 countries - with a an estimated weekly audience of 55 million people.

The goal of the TV program is to promote Chinese domestic ski resorts, as well as international destinations to a rapidly growing ski market. The program will also showcase Chinese Olympians to the audience, as well as ski tips/technique and cultural aspects of the Chinese ski regions, in addition to international ski hot spots.

China’s ski industry is soaring in the lead up to the 2022 Beijing Winter Olympics with a state goal of creating 300 million winter sport enthusiasts in the next four years